Uses of Flexographic Printing in E-commerce


Flexography is a type of printing done by the usage of a relief plate. The method of flexographic printing is also known as the modern type of letterpress print method or a rotary print method. The estimated market value of the flexographic printing market was at USD 107.42 billion in 2020 and has the potential to attain USD 124.61 billion by 2026. Flexographic printing finds applications in the mass manufacturing industry that deals with printed materials. The process can be employed on substrates like plastic, corrugated cardboard, fabric, label stock, metallic film, and cellophane. The flexographic printing process runs on semi-liquid and quick-drying inks. The modern digital era is highly reliant on digital printing and in this context, flexography rules the areas of long print runs and large orders including the labeling and packaging phases.

Flexographic Printing in E-commerce

Flexographic printing plays a major role in e-commerce. E-commerce giants like Flipkart and Amazon swear by the cardboard boxes to pack the products and send them to the designated customers. Printing on the corrugated cardboard boxes is a struggle since the surface is uneven. That’s where flexographic printing makes its appearance. It operates with the help of flexible plastic and rubber plates that facilitates superior quality imagery to be printed and closed on rough surfaces. 

The infamous adventure wears fashion brand Jöttnar required packaging that could illustrate the brand’s ethos of durability and strength. They are known for testing their gear until demolition, so the packaging solution had to augment that. Jöttnar managed to give the customers a glimpse of what they can get while making their eCommerce mailer boxes. This was done using flexo printing on corrugated boards. The design contained a matt sealer along with a two-color print onto a sophisticated Kraft external layer of the corrugated b-flute board.

Likewise, the women’s activewear brand Vaara has been built on the idea that everyone can achieve an active lifestyle. Vaara wanted its packaging to highlight this message. Consequently, their retail bags were created with embossed paper. The internal branding was flexographically printed till the boxes were sent for the die-cutting process adding creases on completion. The associated tissue was printed using white paper and white ink that continued spreading the precise message of their branding.

The flexographic printing technique has paved the way for further advancement of the packaging industry, especially for e-commerce. Today, marketers are inclined to offer customized packages to serve their prospects better. However, it could fetch additional costs to the company as was pointed out by the director of global packaging design at Veritiv, Matt Reddington. The solution? Reddington suggested that packages can be personalized with the introduction of custom labels as an alternative to custom-printed boxes.

What Next?

That day is not far when a Flipkart package will arrive at your doorstep, containing a Pokemon tee, displaying a 3D Pokemon on the package waving at you. Thrilling ain’t it? With the ongoing innovations in the flexographic printing sector, it can be certainly asserted that e-commerce will experience such a stupendous range of creativity in the upcoming days. This and many more, beyond our imagination.